Overview
The Tracr project was an ambitious venture to enrich the existing website with new sections, each bursting with originality and creativity. The aim was to transcend conventional layout standards, bringing a fresh, new approach to the site's design. This mission required a deep and respectful understanding of the Tracr brand guidelines, while injecting a breath of creativity.
Challenge
The main challenge lay in the ability to explore the frontiers of web design innovation, without ever losing sight of the essence of the Tracr brand. This task required a delicate balance between creative daring and respect for the brand's values and image. The success of this project was therefore based on a nuanced understanding of the brand's needs, coupled with a desire to push back the established conventions of web design.
Approach
After an intensive research phase, the creation of a detailed moodboard laid the foundations for the user interface for the different sections of the site. This tool was essential to ensure that the design remained true to the brand's identity while exploring more innovative avenues. The ambition was to push the boundaries of design, with the openness to return to elegant simplicity if necessary.
The commitment to a bold creative direction, incorporating 3D design elements and technically sophisticated concepts, was a winning bet, offering the team a most rewarding experience.
