Overview
This project is a proposal to overhaul the visual identity of Yversay town hall. The project was centred on the desire to modernise the town's image while effectively conveying its values, objectives and vision for the future. From the start of 2024, the project aimed to create an identity that resonates with residents and embodies progress and innovation within the commune.
Challenge
The main challenge in this project was to create a captivating symbolism and story for the new identity of the municipality of Yversay. It was essential that this new identity should be both clear and easily recognisable by the residents, in order to reinforce a sense of belonging and communal pride.
Approach
To meet this challenge, Le Fourneau Digital undertook a methodical approach to redefine the foundations of the commune's identity. This approach included defining Yversay's fundamental values, identifying the ideal resident, and positioning the commune in relation to neighbouring communes. This analysis made it possible to draw inspiration from the identities of neighbouring communes, while taking care to clearly distinguish itself from them.
The result of this redesign process was the creation of a renewed brand identity for the commune of Yversay, which not only modernises the commune's image but also positions it as an attractive and dynamic place to live, ready to welcome the challenges of the future.
