Overview
The project for the association "Les Invendus de Ker Lann" (or "The Unsolds of Ker Lann" in english) represented a unique opportunity to contribute to a noble cause: the fight against food waste while supporting students in France. This student-led initiative recovers and distributes unsold food from local bakeries and trade schools on campus, making French gastronomy more accessible.
Since it was founded in 2017, the association has developed a visual identity from the start of the 2021 academic year, and further refined it for the start of the 2022 academic year, seeking to communicate the values of community and sharing.
We had a great experience with Ewan, we were able to give our visual identity a facelift and get super-practical templates for social networks that we use every day. We recommend it!
Challenge
The main challenge of this project was to create a graphic identity and reusable communication templates that would reflect not only the association's values of solidarity and sustainability, but also its dynamism and appeal to the student community. The aim was to ensure consistency and effectiveness across all communication media, so as to boost the association's visibility and impact.
Approach
We approached this project with a focus on creating a strong and recognisable visual identity. This included the development of templates for social networks, as well as the design and development of a website, which serve as digital showcases to actively promote the association's activities. Each communication element has been carefully crafted to ensure consistency and reinforce the association's message, highlighting its significant impact on the student community.
