Overview
Flora Sana is a friendly family business founded by Marie, a passionate herbalist. For the last ten years, she has been designing and selling natural and organic well-being products, such as essential oils, creams and herbal teas. Having succeeded locally, the company is now looking to modernise its image to conquer the online market, while preserving its soul and values deeply rooted in ecology and craftsmanship.
Challenge
Flora Sana's main mission was to stand out in a market saturated with wellness brands and essential oils. Faced with well-established competitors, the challenge was to emerge as a unique and attractive brand, while remaining true to the company's heritage and principles.
Approach
The approach began with work on the brand's foundations, creating a solid base to guide the rest of the project. An in-depth analysis of competitors identified the positive aspects to be integrated and the negative elements to be avoided. Armed with this information, we were able to develop a brand identity and site design that faithfully reflected the spirit, values and modernity desired by Flora Sana.
