Overview
L'Atelier du Cuir Éthéré (or The Ethereal Leather Workshop in english), run by Élise, a passionate craftswoman dedicated to ethical leatherwork, stands out for its creation of unique pieces from responsibly sourced leather. Despite her undeniable talent, Élise was finding it difficult to convey the essence and values of her workshop through an online presence that was previously limited and outdated. Her ambition was to showcase the richness and finesse of her craftsmanship while reaching a customer base that values local and ethical craftsmanship.
Challenge
The main task for our team was to shape an original and atypical brand identity that encapsulates Élise's unique expertise and the values of her workshop. The challenge was to create a brand concept that reflected both the quality and uniqueness of her creations, while communicating her ethical approach to the world of leatherwork.
Approach
The creation of this identity began with in-depth work on the foundations of the brand, laying a solid foundation for the rest of the project. With this foundation in place, we were able to accelerate the development of the entire project. This included designing a visual identity that reflected Élise's passion and commitment to her work, as well as developing a website design that expressed these same values.
